Bridge

Of Sandcastles, Sunbeds, and the Art of Saying No
Understanding and mastering German-Danish business relations

Successful cross-border business relationships require more than vague notions of "Hygge" on one side and "Order must be" on the other. Often, misunderstandings and unspoken assumptions slow down collaboration—yet many of these hurdles could be easily avoided.

We offer you the opportunity to better understand the cultural differences between Germany and Denmark—creating the foundation for efficient, smooth, and successful cooperation.

Our consulting & workshops focus on four key cultural dimensions:

1️⃣Power distance – How hierarchies are perceived and practiced in both countries 2️⃣ Uncertainty avoidance – A key factor in building stable structures 3️⃣ Masculinity vs. femininity – A crucial social and business difference 4️⃣ Individualism vs. collectivism – Emotions, pragmatism, and communication styles

Having made the move from Germany to Denmark ourselves, we bring not just expertise but also firsthand experience. While we were certainly drawn by Denmark’s nature, it was the country’s progressive education system that truly convinced us. And despite a warm welcome, I must admit—the Danish pronunciation still remains a mystery to me. 😉

But those who truly understand another culture benefit in every aspect of life: more reflection, more tolerance—and perhaps even a small step toward peace in challenging times.

Our Services

Intercultural consulting & workshops for businesses
Individual coaching to prepare for the German or Danish work culture
Guidance on navigating German-Danish business structures

Prepare your team for the market on the other side of the border.
Successful collaboration requires awareness and sensitivity toward cultural differences—because a simple misstep in fundamental values can become a serious roadblock.

And let’s not forget: Few things offer as much room for humor as a cross-cultural encounter. 😉
Let’s bring the best of both worlds together!